American rapper Snoop Dogg offered out a set of just about 1,000,000 non-fungible tokens (NFTs) on Telegram in half-hour on Wednesday, seemingly defying the notion that the NFT trade is “useless.”
Snoop Dogg’s new digital present assortment of round 996,000 non-fungible tokens (NFTs) powered by the TON blockchain is “impressed by Snoop’s iconic model” and generated $12 million in gross sales, Telegram founder Pavel Durov said in an X submit on Wednesday.
“Blockchain minting and the secondary market go stay in 21 days. It’s going to be wild,” he added.
The tokens within the assortment included classic automobile, swag baggage, a digital canine, marijuana-related objects, and a mixture of different gadgets and symbols. Telegram Gifts are animated images that may be displayed on a profile or transformed into the social platform’s in-app forex known as Stars.
Snoop Dogg drops new beat with NFT assortment
Snoop Dogg additionally released a brand new monitor titled “Items” and a music video showcasing all of the accessible collectibles.
Social media and YouTube customers called Snoop’s collaboration with Telegram “legendary,” and others noticed the gathering promoting out as a bullish signal for NFTs, which have been combating tepid volumes and gross sales this yr.
In April, Cointelegraph reported that NFT volumes plunged 61% within the first quarter of 2025 to $1.5 billion in comparison with $4.1 billion a yr in the past.
Within the final 30 days, the gross sales quantity has plunged 41% to over $403 million, CryptoSlam information shows, together with a greater than 55% drop in transactions.
Snoop Dogg’s assortment may spark NFT rally
An X consumer posting beneath the deal with Zenith, who works because the NFT lead at TON, said in an X submit on Wednesday that original Telegram gifts should not new and have been round since not less than January, when a set known as “Plush Pepe” dropped.
Nonetheless, they speculate the optimistic response to Snoop Dogg’s assortment “could possibly be the beginning of a brand new NFT Narrative,” though in addition they mentioned “technically it couldn’t imply something.”
“Telegram Items have essentially the most distinctive utility and that’s the potential to put on them in your Telegram Profile,” Zenith mentioned.
“I might not be stunned if different well-known manufacturers or Web3 IPs wouldn’t wish to launch some items too! Now, the query is will they? I truthfully don’t know, however I like to take a position,” they added.
Snoop Dogg is an previous hand within the NFT house
Snoop Dogg has been energetic within the NFT house because the tokens first gained mainstream reputation in 2021.
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In June 2023, he unveiled the Snoop Dogg Passport Series, an NFT assortment that promised holders entry to content material equivalent to behind-the-scenes movies and photographs.
In the meantime, in February 2022, Snoop Dogg launched the Doggies NFT assortment as a part of a partnership with The Sandbox metaverse.
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